victoria beckham the extra half an inch pdf free

If properly looked after these trade marks can be protected forever for those classes. Several of the marks relate to David Beckham’s football academy, but there is also Intimately Beckham, Intimately Yours and David Beckham Bodywear. Another is a logo registered by Victoria Beckham, applied for in 2002: The names David Beckham and Victoria Beckham have both been registered for 11 of the possible 45 trade mark classes of business products and services. They include David Beckham’s own signature, as shown below: This is a cheap way to protect a brand across the entire EU. There are none by Victoria Beckham (or Adams, her maiden name).Ģ3 Community Trade Marks have been applied for “Beckham”, a mixture of the company or their own names, through the OHIM website since 2000 (not all are currently still registered). Three other UK trade marks are registered in his name, and one by Beckham Brands Limited. The earliest use of the intellectual system I can find by them is in 1999, when David Beckham applied for Smokey Beckham in the UK trade mark system for potato crisps. I got this data from the Fame database, one of many accessible for free by British Library registered readers. Each own a third of the company, with XIX Management UK Limited having the remaining third. David and Victoria were both named as directors, their occupations being given as “pro footballer” and “musician” when appointed in 2004. The latest accounts for Beckham Brand Limited give a turnover in 2010 of £5.6 million, with a profit of £3.5 million before tax, a useful margin.

This is smart use of the intellectual property system to commercialise their images and names – they’ve spent plenty of time in the public eye getting known in the realms of music, football, advertising and fashion. David and Victoria Beckham have in effect turned themselves into brands, and evidence for that can be found in designs and trade marks registered in their own names or by Beckham Brand Limited.

Victoria beckham the extra half an inch pdf free